Community
Taking action: enhanced stakeholder communications in 2009
This year, RCM will launch a number of dedicated communications initiatives that will further educate stakeholders about the company's response to environmental concerns as addressed in the legislative land exchange. The programs are also an opportunity to give voice to the countless supporters who have asked for specific ways they can help RCM advance the legislation.
Primary communication tactics for 2009 include an RCM blog, online community forums and a website. The dedicated land exchange website will serve as a centralized resource for information and will help foster an online community. It will provide information on topics of importance to our stakeholders, including details about our environmental programs, anticipated job creation and company goodwill programs. The site will also offer specific ways project supporters can take action throughout the year.
Information about these new tools will be made available through direct mail targeted advertising and word of mouth. We hope the website and other online tools will be a source of information not only as the land exchange legislation advances, but also as RCM works towards completing important environmental studies and pre-feasibility work.
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